If you are planning to market your company or business cost-effectively and efficiently, then the advertising sign banners provide some of the most effective ways of doing so. When it comes to designing banner signs Newcastle market requires, there are certain elements that should be incorporated into the design of the signage. That is the way in which you are going to capture the right attention for your business which converts. Two banners sitting side by side advertising similar products may look quite different in the eyes of the customer. A prospect is likely to respond better to one banner over the other. Here are some tips on how to design the best banner signs in Newcastle in order to give your business a clear competitive edge:
Pay Attention Into the Design of Each Element
Every element in the banner should be treated as a “voice” that needs to communicate to your prospects. You, therefore, need to decide on the message that you wish these voices to convey to the end user. If you have numerous loud “voices” in the banner design, then your core message is likely to get lost in the “noise” generated. The voices that you have on your banners should be harmonious. Ensure that the various elements in the banner are kept in proportion. When it comes to the choice of the colors to use in the banners, it is necessary to limit the palette to not more than three colors. Maintain a minimum of two fonts in the banner design, too, in order to have a sense of harmony in the look of the Newcastle banner signs. Check The Sign Shop World for more details.
While you may want to include as much text as possible in the design of your banner, it is never a good idea to incorporate too much text in the banner design. For the outdoor banner signs Newcastle displays, ensure that you have kept your main objective in mind. For example, is your objective to drive as much traffic as possible to your website? In that case, the URL of the website should be a prominent feature. Are you advertising some special offers with your banners? Ensure those are prominently highlighted. The loudest “voice” in the banner design should go to the prime objective that you are planning to achieve the banner signs Newcastle has to offer.
The Best Text Sizes for Your Banners
Text size in the banner design is important because you need to estimate the distances at which viewers will look at your banners. For example, if you are designing banners targeted at pedestrians at street height, then consider a viewing distance of at least 20m. However, for the motorway footbridges, you can consider a viewing distance of at least 80m and adjust your fonts accordingly in order to suit the required viewing distances. There is a direct correlation between the text height of your banners and the viewing distance. For example, a text height of 10cm has the best viewing distance of 15m and a maximum readable distance of up to 40m.
Colors and Reproduction
Just because a color is displayed in a certain way in the computer screen does not mean that it will be printed in the same way. The differences are due to underlying technology between computer monitors and the large format printers used in producing banner signs. The best way to go about this is by saving the colors in a four color mode CMYK. This way, you will be representing the color modes which are used by the output devices and you will get a perfect color reproduction in your Newcastle banner signs.
Images are a part and parcel of banner signs design everywhere. Prospects respond more effectively to images than just mere text in a banner sign. In order to get the best quality output, have a very high resolution in the file. Use high-resolution images in a CMYK mode in order to get the best quality product.
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